‘‘Search Engine Optimisation’ is the process of making a particular web page rank higher up search engine lists for specific search terms within a particular geographical location. There’s been a lot written about SEO online over the past ten years and every year the content produced by a plethora a specialists can be confusing at the very least to the uninitiated. SEO isn’t easy. It’s technical, sometimes convoluted and is continually evolving. The best approach to SEO is to consider it alike to building a house or anything that requires strong foundations for stability. You need to begin with the basics and work your way through to the more technical aspects. Like anything worth building that you want to have longevity, it requires time, effort and continuous improvement.
We find that some business owners want to understand the process of SEO better so that they know what is needed to rank highly and how long the process will take. Our specialist team will take you through that process and a strategy of how good SEO is conducted. We deliver a highly comprehensive approach to SEO which includes onsite, offsite, keyword research, social signal and content analysis of your website. It’s not all about Google, though. Depending on your country, Google may not be the most used Search Engine so the methodology and strategy for making your website rank higher will differ depending on the articulation of the algorithm used by the particular search engine we are targeting. The process and techniques to be effective at SEO have greatly changed over the last 25 years since the days of the Archie Query Form. Back then search engines used the text on websites to organise where they should rank. All you would need to do to rank number one for a particular search term was to repeat a particular term on your website more than other. Search Engines then developed their algorithms or search and ranking criteria to include Header Tags, Keyword Density, and Word Counts. It wasn’t until 1997 when Google formed that links were included as part of ranking algorithms. Now there are many factors that impact a website’s ranking position.