Our five top tips on how to write a great blog
We’re confident in saying that a quality company blog is just as important as having a sterling social media presence. But why is blogging so important?
A company blog adds an important dynamic to your website. It’s a way to communicate directly with your customers, to attract the best staff, and to showcase your industry knowledge – to name but a few of the benefits. Nowadays everyone, including your competitors, will have a company blog. Whether it’s engaging, well-written and regularly updated is another matter but to stay ahead, you simply can’t afford to neglect such a vital aspect of your website.
In an ideal world, you’d have a store of pre-written blog posts ready for distribution throughout the month. But as we all know life and business happens, and before you know it, new customers, potential employees and competitors are exploring a blog which hasn’t been updated since 2010. Not good!
We’re here to help – though it was a tough job picking just five, here are our top tips on how to write the perfect blog post. And even if after reading this we’ve still not inspired the wordsmith within you, we can provide great value, engaging blog posts for any industry sector. Just say the word.
Thoroughly researching your topic is vital, even if it’s something completely new to you. In fact, this can be an advantage, as in specialist industries for example simplifying the terminology will make a complex blog post easier to understand.
Readers aren’t stupid – if you are simply regurgitating information found on Wikipedia, they’ll know about it. It won’t flow, it won’t be engaging, and you’ll lose their attention in the first few sentences.
Before you start writing you need to know your audience, and your purpose in writing to them. For example, are you enticing customers to a purchase (e.g “5 must-have items this Autumn”) or are you creating brand awareness through a monthly news round up? If you know these two things before you begin, you’ll be sure to get it right the first time around.
When it comes to search engine optimisation, 500 words is the minimum amount of words you should be looking at writing. Any less will be considered by Google crawlers as spammy guest blogging. The optimum length for a blog post is ideally around 500-800 words. As Matt Cutts ‘Head of Web Spam’ at Google said back in 2010 “guest blogging is dead”.
As easy as it might be to write 1000+ words on a topic you’re enthused about, remember that people are incredibly busy. When was the last time you read a full 1500 word article without distraction? Exactly.
In the same way that readers can sense a lack of knowledge, they can sense a lack of enthusiasm too.It’s important that whoever writes your blog posts is happy to do so – bad content is worse than no content at all!
If you, or the team member responsible for blogging hasn’t got the time or flair for it, consider hiring a specialist to keep this vital part of your website alive. A question, poll, comments section, or competition are great ways to end a blog and boost engagement at the same time. Why not try adding one to your next post?
Though the overall “gist” of your post may have been done before, it’s important to think of creative ways to offer a new perspective.
For example, our Managing Director Johnny Pawlik’s most read post on LinkedIn to date was a prediction of SEO trends for 2015. His unique insight and the debate that followed were enough to have CEOs from around the world commenting on the article months after it was posted.
For more information on Mantra Media’s blogging services, contact firstname.lastname@example.org.