Most businesses understand the importance of consistent communication with their clients. An active and regular blog breeds a healthy website and encourages consistent activity. If each blog URL is then shared on various social media sites it can be a powerful driver of new users looking at your website from a variety of places. When a blog has been indexed on your website it can then be used as syndicated content for other platforms like Medium and LinkedIn to engage with even bigger cultivated audiences. Unique content is powerful and developing an interesting industry-specific writing style for your business has many benefits.