The Mantra Blog

SEO 2019

SEO 2019

Google wants you to do one thing! According to its P.Q (Page Quality) factors, it wants your website to live its raison d’être ‘reason for being’. What does this mean? According to Google’s 160+ page guide on How Search Works, (link below), technical SEO ranking factors are becoming nil and void by comparison to interaction and user interface factors, meaning whatever information your website is meant to give to your audience needs to be doneRead more about SEO 2019[…]

Facebook’s Busy Week

Facebook’s Busy Week

The changes in online platforms are accelerating. They are developing into much bigger platforms with more amazing features that will appeal to a much bigger and wider audience around the world. One platform, in particular, has just announced many new features today that are bound to be popular with its many users around the world. From a new design to new camera features, Facebook has released many new updates this week for its many usersRead more about Facebook’s Busy Week[…]

Sheffield Steel

Sheffield Steel

This week, our Sheffield offices underwent a full make-over. The most exciting part for all of us, however; was that we commissioned a local steel craftsman, to beautifully craft our logo from Sheffield steel, this has been mounted on one of our walls. We really wanted to do something that recognised the history of the city and honoured the local craftspeople. In Kyoto, we are undertaking a similar activity by commissioning a local fabric specialistRead more about Sheffield Steel[…]

Snapchat Spectacles

Snapchat Spectacles

Earlier this year Snap Inc, the makers of Snapchat, announced they had created video-recording glasses called Snapchat Spectacles. We followed this announcement with keen curiosity, as such a device for social media platforms is, so far, one of a kind.     This week the news broke that these elusive spectacles had been released – not to a high-bidding waiting list of purchasers but in a classic yellow vending machine near to the company’s HQ in Venice,Read more about Snapchat Spectacles[…]

Business Longevity – Learning from a 500 Year Old Client

Business Longevity – Learning from a 500 Year Old Client

In today’s world where we seem to be overcrowded by serial entrepreneurs and business advisers constantly talking about exit strategies, some even before businesses have begun, it’s refreshing to work with a business more concerned with the love of and continuation of their craft rather then making a quick buck. Travelling across the outskirts of rural Kyoto, my business partner and I were invited to meet with the oldest tea company in Japan to discussRead more about Business Longevity – Learning from a 500 Year Old Client[…]